Callout text can catch users’ attention with a few short words that establish the point and functions of the app, but Dropbox uses lengthier descriptions like “Use the doc scanner to save and share work – right from your phone.” It could just as easily get the same message across by simply saying “Scan documents.”ĭropbox has used the same screenshots for several years, with only a few adjustments with each iteration. While the screenshots do use callout text, they are on the lengthier side. Of the five screenshots it uses, each one has a different background color, while the screenshots show different aspects of the app to keep each image fresh. It’s an identifiable design that establishes solid branding. It is still in the top five for “file sharing,” “video sharing,” “storage app” and “files app,” as well as the top ten for “free storage,” “workspace,” “cloud” and “files.” Its rankings begin to drop for competitor terms like “google drive” (#14) and “One drive” (#15), as well as for terms like “extra storage” (#20) and “uploader” (#21).Ĭreatives: Dropbox’s icon uses its brand icon, a series of light blue squares that take the shape of an open box.

It holds the #1 spot in searches for its name and several variations or misspellings, such as “dropbox free” and “dropboz,” although it does not have the top spot for any terms outside of its own brand.

On the Apple App Store, Dropbox is the fifth top app in the Productivity category. Does the website’s popularity translate into a successful app, or could it be improved with proper App Store Optimization? For this week’s App Store Spotlight, we drop in on Dropbox and see how well it’s performing in the stores. It’s a useful tool for workplace collaboration, syncing files across devices and editing files remotely. Dropbox is an app and website allowing users to upload, store and share files.

Google dropbox app